Apex Chrono
Ordered it half expecting tat. It isn't. The wheel sits deep under the glass so you get an actual shadow under the spokes when the light moves across it. Six weeks in and it hasn't lost a second.
Dan R.✓ Verified
Machined · Real materials · Built for the drive
The best parts of a car, worn.
Wheel face dials, real forged carbon and machined alloy. Chosen for the material and photographed exactly as it arrives. Free UK delivery, £9 worldwide, never more than two weeks.
Worldwide delivery
Free across the UK, £9 flat everywhere else. Two weeks maximum.
30 day returns
Change your mind for any reason. We make it painless.
2 year warranty
On top of your statutory rights under UK consumer law.
Secure checkout
Card, Apple Pay, Google Pay and Shop Pay accepted.
Best sellers
The hero
A wheel you can wear.
A stepped five spoke wheel face set deep under the crystal, with a floating brake caliper riding the rim in signal orange.
- DialStepped five spoke wheel face
- CaliperSignal orange, floating at the rim
- CaseStainless steel, black finish
- MovementQuartz
- StrapMoulded silicone with vent cutouts
- Warranty2 years
£79.00
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Four things we make properly, and nothing we don't.
The full range
What drivers say
4.6 out of 5 · 2,146 reviews
Forged Carbon Case
Ordered two, one for me and one for my wife. Completely different patterns. That's the whole point of forged and they clearly haven't faked it with a print.
Tom H.✓ Verified
Shifter Keyring
Sat in a meeting clicking through the gears for twenty minutes. The weighted ball at the bottom makes it feel like a real lever.
Ryan M✓ Verified
Carbon Card Holder
Six cards plus a folded twenty under the clip and that's genuinely everything I carry. My back pocket thanks me.
Sam W.✓ Verified
Woven Carbon Case
Looks superb but the coating shows marks. Wipes off in a second on a sleeve, just worth knowing before you order.
Michael G✓ Verified
Gloss Black Wrap Film
First time wrapping anything. The air channels let you lift it and start again, which is the only reason I got a clean finish.
Dean C✓ Verified
Why we exist
Built around the parts.
A five spoke rim is a beautiful object in its own right. So is a shift gate, a sheet of forged carbon, a twill weave. Those are the shapes we design around.
Everything here is chosen for the material first. Real forged carbon rather than a printed film. Machined aluminium rather than cast pot metal. Then we tell you exactly what it is, in numbers you can check against the thing in your hand.
Our promise
- 01Real materials, named honestlyIf we write forged carbon, woven twill or stainless steel, that is what arrives.
- 02Specifications, not adjectivesEvery claim on this site is something you can check against the product in your hand.
- 03Photographed as it arrivesEvery image is the actual product on the same black sweep. Nothing rendered, nothing staged.
- 04Straight about deliveryTwo weeks maximum, worldwide, quoted as a date range at checkout.